Milwaukee Bucks - Built to Stay
New expectations, a new stadium and all new hope for a revived fan base. For years the Bucks were all about the future. But entering the 2018 season, we were asked to create a new theme that aligned with how all the waiting was meant for this season and this moment.
The campaign needed to include a line that would work on social, TV, in stadium and throughout the stadium district as the city reinvigorated the downtown landscape. Our campaign would set the style that the Bucks incredibly talented social team could run with and adapt and improve upon.
All Star Social videos
To amp up the votes for our star players, we created a :15 video asking fans to vote for the Bucks starting 5 along with Instagram story-friendly videos the Bucks posted throughout the All Star voting process.