Jewelers Mutual - Love Will Find a Way

Here we were, sitting pretty all excited about our brand new Obsessed campaign which was just launching when, BLAMMO, pandemic / quarantine / freak out / what the hell do we do next? While we loved our new Obsessed campaign, it just didn’t feel relevant with the world at that moment. So, about a week into lockdown we developed some ideas around how, despite how hard and weird things are, love will prevail. We’ll still fall in love, we’ll still get engaged and whenever that time comes, know that Jewelers Mutual has you covered. Within a couple weeks we were able to pivot our campaign to fit the times and keep a relevant message in the world. Of course, it helps having a first-rate edit studio in-house (literally in their house but also accessible).