Jewelers Mutual

Most people know enough to insure their valuable pieces of jewelry. But what many don’t know is that for over 100 years, Jewelers Mutual has done one thing and one thing only - insure jewelry. It’s like they’re obsessed with it. Our goal, remind people that if you’re going to trust your most treasured possessions with someone, make it a company who’s sole focus is jewelry.

To bring this campaign to life we created an anthem video along with a two part tale to reach the majority of new policy holders, the newly engaged. One geared towards the soon-to-be-groom’s adventures in learning all about rings and one targeting the bride-to-be, tapping into her inability to look away from that new bling.