Milwaukee Bucks - 50th Anniversary Season

For the Bucks 50th season, which also coincided wit the final year at their old arena the Bradley Center, the Bucks asked us to develop an interim campaign that could phase out the old tagline “Own the Future” while also acknowledging the legends who’ve played in the team’s past. Oh and we had about a week to get it done before the season started. So we turned to archival footage, our in-house edit team and tapped into some coworkers encyclopedic knowledge of the Bucks.

For the content, we wanted to create spots that tied each great era of the team to the current roster. This would give a little nod with easter eggs for our long-term fans while educating the younger fanbase on the team’s illustrious past.