Urban Pie Pizza

To launch a new brand of frozen pizzas aimed at attracting urban dwellers with a foodie, adventurous pallet, we created a series of online videos featuring a fictional food truck and its two staffers. Why? Because these pizzas offered flavor combinations and toppings you’d be more likely to find at a new pizza joint, not on frozen pizzas. The videos were complimented with a poster series that was placed in the neighborhoods the pizzas were named after.

For a frozen pie, Urban Pie really delivers on taste. So for every piece of communication we wanted to make sure the main takeaway was unique toppings to create flavors that will take you away.