Northwestern Medicine - Impact Everyday

Northwestern Medicine is a big name in healthcare in the Chicago market. From a brand awareness perspective it’s like Coke or Nike. People know the logo and they know that NM is as good as it gets. When developing a new campaign for NM, we asked ourselves, what would Nike do if they were a hospital? They have an amazing photo of a runner and a hashtag. So that’s where we started. We sought out patients stories about how the latest breakthroughts in medicine were helping Chicagoans to get back to their everyday life. In the most epic way possible. Because when you are hurt and can’t do something trivial like mow the lawn or go for a jog, that moment when you can, feels larger than life.